DressNyse Privacy Policy

Effective date: September 30, 2026  ·  Last updated: September 30, 2026

DressNyse is a wardrobe app. You photograph the clothes you own, and the app helps you decide what to wear, what to pack, what to care for, and what to buy or let go of. Doing that well means we hold a lot of personal things about you — pictures of your clothes, sometimes pictures of you, and a record of what you actually wore. This policy explains what we collect, what we do with it, who can see it, and what you can control.

DressNyse is operated by Wyrit LLC, a limited liability company organized in Virginia ("DressNyse", "we", "us", "our"). This policy covers our mobile app, our website, and any connected experiences such as our Alexa skill (together, the "Service"). It is part of our Terms of Service.

DressNyse is offered in the United States only. Our systems are located in the United States. If you are outside the US, please do not use the Service.

1. Information you give us

Account and identity

• Your email address, and a password if you set one.
• Your name, username and profile photo.
• If you sign in with Apple, Google or Facebook, we receive the name, email address and profile picture that provider releases to us. Apple lets you hide your real email; if you do, we only ever see the relay address.
• If you sign in with a one-time code, we use your email to send it.
• Your phone number, if you choose to add and verify one.
• If you turn on biometric unlock, your fingerprint or face is checked by your phone and never leaves it. We store only a random secret tied to that device, which we keep in hashed form. We never receive a fingerprint or a face scan from your device's biometric sensor.

Profile and style preferences

• Your date of birth or age range.
• Your height and weight, and the units you prefer.
• Your styling answers: your goal for using DressNyse, how you dress day to day, the cuts and aesthetics you like, favourite brands, how often you want to be prompted, and how you heard about us.
• Your settings: theme, temperature units, notification choices, default sharing audience, and your avatar look preferences.

Date of birth, height and weight each have an explicit skip. Declining them limits some personalization, and nothing else. It never reduces your access to the Service, and it never affects rewards or standing in the app.

Your wardrobe

• Photographs of your garments — front and back, from your camera roll, your camera, or an image you bring in from the web.
• Everything you record about an item: name, brand, category and type, size, colours, pattern, material, fit, season, care instructions, retailer, price, purchase date, tags, intended uses, and your own comments.
• Which items are in the laundry, which are favourites, and which you have deleted.
• The wardrobes you create and what you put in each.

Avatar reference photos (optional)

If you want to see clothes rendered on a likeness of yourself, you can upload a face photo and a full-body photo. You can also skip this entirely and pick one of our preset models instead, in which case we hold no photograph of you at all.

You can also shape a preset model using sliders — height and proportions such as shoulders, waist and hips. Those are choices you make on a model. We do not measure your body from your photographs, and we do not create a scan of your face geometry. Your photo is used as a reference picture for the image the AI produces. If that ever changes, we will update this policy and ask for your consent again before it applies to you.

Social, messages and community

• Posts you publish: photos, short videos, captions, occasion, location if you add one, the garments or outfit you attach, and the audience you choose.
• Comments, likes, saves, collections, shares and who you follow.
• Direct messages — text, photos, voice notes, and garments or outfits you send.
• Friend requests, friendships, and permission you grant a friend to add garments to your closet.
• If you join or host a live event, your camera and microphone feed is transmitted to the other participants for the duration of the event.

Marketplace, donations and shopping

• Resale listings you create: photos, title, description, condition, price and quantity.
• Items you mark for donation.
• Products you save to your wishlist and retail products you tap through to.

Planning and travel

• Outfits you save, plan on the calendar, and confirm you wore.
• Trips: dates, destinations, how you're travelling, activities, packing lists, and the people you invite to collaborate.

When you contact us

Support requests, bug reports and anything else you send us, including any screenshots you attach.

2. Information the Service creates about you

A lot of what DressNyse holds isn't something you typed — it's something the app worked out. You should know it exists.

• Processed images. From each garment photo we produce a background-removed cutout, a mask, a shadow layer, and a clean product-style render. We keep the original too, so you can re-do the processing.
• Identified attributes. Our AI reads each garment photo and fills in things like category, type, colours, fabric, pattern, neckline, closure, heel height and roughly seventy other details. We also keep a record of which of those the AI guessed versus which you confirmed or corrected, so that your corrections are never overwritten.
• Text read from your photos. Our AI reads visible text in a garment photo — care labels, brand tags, size labels — to help identify the item. If something else is legible in the frame, it may be captured too.
• Garment fingerprints. A numeric representation of each garment, used to find similar items and match your clothes to products.
• Try-on renders. Generated images of an outfit on your avatar.
• Your history. What you wore and when, what you planned, what you skipped or swapped, what you assembled but never saved, and how often each garment gets used.
• Your style profile. A profile built from your answers and your behaviour, used to make suggestions.

3. Information collected automatically

Device and app information

Device type and operating system, app version and which update is installed, language and time zone, and a push notification token if you enable notifications.

Photo metadata

When you add a photo from your camera roll, it may carry hidden metadata written by your camera — the date, the camera settings, and on many phones, the exact GPS coordinates where the photo was taken. We read this metadata to help the AI colour-correct the image.

Being straight with you about this. Until 29 August 2026 we did not remove that location data. Coordinates that arrived inside photo metadata were stored with the garment and kept inside the photo file itself. Nothing in the app ever used them, they were never shown to anyone and never shared, and they affected 616 photographs belonging to three people. On 29 August 2026 we stopped keeping coordinates alongside your garments. On 30 August 2026 we removed the coordinates already held inside stored photographs — all 1,145 photographs were re-checked and confirmed clean — and from that day a check has run every fifteen minutes that finds and removes location from any photograph that still carries it. Since 6 September 2026 the location is removed before the photograph is stored at all. The pictures themselves were not altered.

Location

DressNyse uses location for two things: local weather, and finding a dry cleaner near you.

• We do not ask your phone for your location unless you turn it on. By default, our weather provider estimates your general area from your internet connection — roughly your city, not your address.
• If you opt in, we use your device location so the forecast is accurate for where you actually are.
• The dry-cleaner finder sends your approximate location to Google's places service to return nearby results.

Diagnostics and crash reports

When the app crashes or hits an error, we send a report to our crash-reporting provider. It includes the error, the screens you moved through beforehand, your device and app version, your account ID and your email address, so we can tell whether a problem affects one person or everyone. We have deliberately turned off session recording, so no images of your screen or your wardrobe photos are ever sent to that provider.

Activity signals

When you tap through to a retailer, we record that a click happened, which product, and from which screen. We also count views on social posts.

What we do not do

We do not use advertising trackers, we do not build advertising profiles, we do not run third-party ad networks in the app, and we do not track you across other companies' apps and websites.

4. Information we get from other people

• A friend can add clothes to your closet if you have given them permission. When they do, we receive their photos and their description of the item, and we record who uploaded it.
• Other people can mention you — message you, tag your garment, invite you to a trip, follow you or comment on your posts.
• Sign-in providers (Apple, Google, Facebook) send us your basic profile as described above.
• If someone uses DressNyse to style you — a stylist working with clients, for example — they may enter information about you. They are responsible for having your permission to do that, and we ask them to confirm it. If you believe someone has put your information into DressNyse without your agreement, contact us and we will remove it.

5. How we use information

• To run the Service: cataloguing your wardrobe, processing your photos, suggesting outfits, rendering try-ons, planning your calendar, packing trips, tracking laundry and wear, and showing insights.
• To personalize: tuning suggestions to your style, your climate, your schedule and what you actually wear.
• To connect you with people: the social feed, friends, messages, shared closets, live events and marketplace listings.
• To communicate: notifications you turn on, sign-in codes, security alerts, service announcements, and answers to your support requests.
• To improve DressNyse: fixing bugs, measuring what works, and training and evaluating our AI — see Section 6.
• To keep the Service safe: preventing fraud and abuse, enforcing our Terms, and reviewing reported content.
• To meet legal obligations and to establish, exercise or defend legal claims.

6. AI, human review, and training

This is the section most people care about most, so it is the most detailed.

Where the AI actually runs

The AI that handles your photographs runs on computers we own and operate. Removing the background, identifying the garment, reading its labels, producing the clean product image and rendering your avatar try-on all happen on our own hardware. Your photographs are not sent to an outside AI company for any of that.

The one thing that goes to an outside AI provider

When you ask DressNyse to recommend an outfit, we send text only to OpenAI: short written descriptions of candidate garments and the context for the request, such as the weather and the occasion. Images are never attached to that request — this is enforced by the system that builds it, not by a promise. OpenAI returns a set of garment choices. We do not send your name, email, photographs, face, body measurements or contact details.

People at DressNyse can see your content

We would rather tell you this than have you discover it. Authorized members of our team can open user photographs and content in three situations:

• Troubleshooting. When something goes wrong with your uploads, renders or classifications, we may look at the images involved to diagnose and fix it.
• Catalog and quality review. We review garment uploads and the AI's output to correct mistakes and to decide whether an item belongs in our shared product catalog.
• Safety and moderation. We review reported posts, listings and messages, and content flagged by our systems, to enforce our Terms.

Access is limited to people who need it, and it is logged.

Training our AI

DressNyse is free to use. Improving the AI is how the app gets better and how we build a business, so we are direct about what we use:

• Garment photos and wardrobe data — the clothes, the attributes, your corrections to them, the outfits you build and the outfits you actually wear. We use these to train and improve our models for everyone.
• Avatar face and body photographs, for users 18 and over — used to improve how well the try-on renders look like real people in real clothes.
• If you are under 18, we do not use your face or body photographs for training at all, and we do not use any of your information for targeted advertising or sell it. That exclusion is not something you have to ask for.
• Aggregated and de-identified information — statistics that describe groups rather than people, such as which categories are under-used across all wardrobes, or how brands and sizes perform. This does not identify you and we may use and share it freely, including commercially.

What we do not do with it: we do not sell your photographs, we do not license your face or body images to other companies, and we do not use your images to generate content for other users.

What deleting can and cannot undo

When you delete your account, we delete your photographs, your wardrobe and your account data as described in Section 13. We want to be honest about the limit of that: a model that has already been trained cannot be un-trained. Your images are not stored inside the model and cannot be retrieved from it, but the training that already happened cannot be reversed. Aggregated and de-identified data does not identify you and is not deleted. Any company that tells you otherwise is describing something that is not technically possible.

AI is not always right

Suggestions, identified attributes and rendered images are produced automatically and can be wrong. They are styling assistance, not professional advice, and not a guarantee of how something will look or fit.

7. Who can see your content inside DressNyse

Most privacy questions about DressNyse are really about other users, so here is exactly how it works.

Every garment and every saved outfit carries one of three audiences:

Two things worth knowing:

• New garments currently default to Public, and saved outfits default to Private. You can change the default for both under your sharing settings, and you can change any individual item at any time.
• Intimates and swimwear are always set to Private when they are added, whatever your default is. You can change that yourself if you want to, but we will never publish them for you.

Also:

• Your public profile — your name, username and profile picture — is visible to other signed-in users. Your email, phone number, date of birth, height and weight are not.
• A friend you grant closet access to can see your non-private garments and add items to your closet.
• Anything you post, list for sale or say in a live event is visible to the audience of that surface.
• Direct messages are visible to the people in the conversation, and to us when we investigate a report. They are not end-to-end encrypted.
• If we add leaderboards, they will be opt-in and off by default, and will show only a name or username, a picture and a score.

8. Who we share information with

We do not sell your personal information, and we do not share it for cross-context behavioural advertising. We have never done either.

We use the following companies to run the Service. They may only use your information to provide their service to us.

We may also disclose information:

• To other users, as you direct — see Section 7.
• To comply with the law, respond to lawful requests, or protect the rights, property or safety of DressNyse, our users, or the public.
• In a business transaction — if DressNyse is acquired, merges, or sells assets, your information may transfer as part of that. If it does, we will tell you, and this policy will continue to apply until you are given notice of a new one.

9. Sensitive information

Some of what DressNyse holds is treated as sensitive under state privacy laws. Specifically: your height and weight, your date of birth, your account credentials, your precise location if you turn it on, and your face and body photographs.

Our commitments on these:

• Every one of them is optional. The app works without them, and it will tell you what you lose rather than pressure you.
• We only use them for the feature you gave them for — personalizing fit and style guidance, and rendering your avatar.
• We do not sell them, and we do not use them to advertise to you.
• Declining them never costs you anything except personalization. No feature is locked, no reward is withheld, and no score is reduced because you skipped a question.
• You can remove them at any time in the app, and we will delete the underlying data.

We do not knowingly collect information about your health, race or ethnicity, religion, sexual orientation, immigration status, union membership, or the contents of your messages with other services. Please do not send those to us.

10. Your choices and controls

Global Privacy Control. We honour the GPC signal as an opt-out of any sale or sharing of personal information. Since we do not sell or share, this changes nothing today — but the signal is respected.

11. Your privacy rights

Depending on where you live, you may have some or all of the following rights. We extend all of them to every US user, regardless of state.

• Know and access — what we hold about you, where it came from, why we have it, and who we have disclosed it to.
• Get a copy of your information in a portable format.
• Correct anything inaccurate.
• Delete your information.
• Opt out of sale, sharing for advertising, and profiling that produces legal or similarly significant effects. We do none of these.
• Limit our use of sensitive information.
• Not be discriminated against for exercising any of these. We will not deny you the Service, charge you differently, or give you a lesser version because you exercised a right.
• Appeal if we refuse a request. Reply to our refusal and a different person will review it. If we deny your appeal, you may complain to your state Attorney General.

How to make a request

Email wyritapp@gmail.com. DressNyse operates exclusively online, so email is the designated method for every request described here.

We will acknowledge within 10 business days and respond within 45 days. If we need longer we will tell you why and take no more than 90 days in total. We do not charge for this unless a request is excessive or repetitive, and we will tell you before we charge anything.

We will need to verify it's really you, usually by confirming control of your account email. For a request to hand over specific pieces of personal information we may ask for more. Anything you send to verify identity is used only for that.

Authorized agents. Someone can make a request for you with your written permission, or with a power of attorney. We may still ask you to confirm directly.

Deleting your account

Full instructions are on our deletion page. When your account is deleted we remove your profile, wardrobe photos, generated images, outfits, plans, wear history, posts, messages, listings and preferences within 30 days. Some things do not disappear, and you should know which:

• Messages you sent to another person remain in that person's copy of the conversation, as they would in any messaging app.
• Content someone else has re-posted or saved stays with them.
• Backups roll off on their own schedule, no more than 30 days behind.
• We keep the minimum needed to meet legal obligations, resolve disputes and enforce our Terms.
• Aggregated and de-identified data, and AI models already trained, are not reversed — see Section 6.

California

In the past 12 months we collected the categories described in Sections 1 to 4, for the purposes in Section 5, from the sources in Sections 1, 3 and 4, and disclosed them for business purposes to the categories of recipients in Section 8. We did not sell or share any personal information, including that of anyone under 16. Because we do not sell or share, we do not offer a "Do Not Sell or Share My Personal Information" link. If that changes we will add one and update this policy first. California residents may also ask, once a year, about disclosures to third parties for their own direct marketing — we make none.

12. Teens and children

You must be at least 13 to use DressNyse. The Service is not directed to children under 13 and we do not knowingly collect their information. If we learn we have, we delete it. If you believe a child under 13 has an account, email wyritapp@gmail.com and we will act promptly.

If you are between 13 and 17:

• You should have a parent or guardian's permission to use DressNyse, and we encourage you to go through this policy with them.
• We do not use your face or body photographs to train our AI.
• We do not sell your information or use it for targeted advertising, and we would not do so even with consent.
• You can use every feature of the app. This protection is not a limitation on what you can do.

Parents and guardians may ask to review what we hold about their teen, have it corrected or deleted, or stop us collecting more. Email wyritapp@gmail.com. Deleting information may end their access to parts of the Service.

13. How long we keep things

14. Security

Your data is held in access-controlled systems. Every request is checked against rules that decide, per row, whether you are allowed to see it. Sign-in is handled by a dedicated authentication service; passwords are never stored in readable form. Traffic is encrypted in transit and files are encrypted at rest. Access by our team is limited to those who need it and is logged.

What we won't claim: no system is perfectly secure, and we cannot guarantee that a determined attacker will never succeed. If a breach affects your personal information, we will notify you and the relevant authorities as required by law, and tell you what happened and what to do about it.

You can help: use a unique password or a passwordless sign-in, turn on biometric app lock, and tell us straight away if you think someone else is in your account.

15. Changes to this policy

We will update this policy as DressNyse changes. The "Last updated" date at the top always reflects the current version. If a change is material — a new category of information, a new purpose, or a new kind of sharing — we will tell you in the app or by email before it takes effect, and where the law requires your consent, we will ask for it rather than assume it. We will not apply a materially different use to information we already hold without telling you first.

16. How to contact us

Privacy questions and requests: wyritapp@gmail.com

Anything else: wyritapp@gmail.com

Wyrit LLC
8401 Mayland Dr, Ste A, Richmond, VA 23294

See also our Terms of Service and our data deletion instructions.